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Malcolm Sheppard on Twitter

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Social Media, Content and Communities

Content is king. That’s the wisdom behind the social web. “Content” is more than writing, images or video. It’s a comprehensive strategy that invites participation. The principle is an old one, but one we’re rediscovering. Entertainment has evolved from a broadcast model to one based on continuity and fan participation. One of the great things about working in RPGs is that it’s a field where we’ve been aware of these issues for some time. Taking these ideas from that interactive medium to newer ones has been a lot of fun.

I’ve been fortunate enough to help companies and individuals develop content for everything for social networks, casual gaming platforms and more. Take a look at my past projects:

Give me a shout if you’re interested in my thoughts on the subject or want to share yours!

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